ATO depreciation rates for billboard assets assets in the General industry, under Income Tax (Effective Life of Depreciating Assets) Determination 2025 (LI 2025/20).
6 assets listed.
| Asset | Effective life | Prime cost rate | Diminishing value rate | Applicable from |
|---|---|---|---|---|
| Digital LED screens | 6 years | 16.67% | 33.33% | 1 July 2025 |
| Electronic message centre (EMC) units | 3 years | 33.33% | 66.67% | 1 July 2025 |
| Floor mounted internal advertising panels (used in airports and shopping centres etc) | 7 years | 14.29% | 28.57% | 1 July 2025 |
| HID/Metal halide lighting systems | 5 years | 20.00% | 40.00% | 1 July 2025 |
| Kiosks and other external standalone advertising panel structures | 15 years | 6.67% | 13.33% | 1 July 2025 |
| LED advertising screens (used in office tower foyers etc) Wall mounted advertising panels (used in airports, rail concourses and platforms, shopping centres | 5 years | 20.00% | 40.00% | 1 July 2025 |
The effective lives shown above are determined by the Commissioner of Taxation under section 40-100 of the Income Tax Assessment Act 1997. The diminishing value rate equals 200% ÷ effective life (for assets acquired on or after 10 May 2006). The prime cost rate equals 100% ÷ effective life. You may alternatively self-assess effective life — see the ATO website for guidance.